Documentary on Comedy Icon George Schlatter to Premiere

A new documentary, "Sock It To Me: The Legend of George Schlatter," is poised for release, offering an in-depth look at the illustrious career of the acclaimed television producer and director. This cinematic tribute explores Schlatter's profound influence on the landscape of TV comedy, particularly through his groundbreaking work on "Rowan & Martin's Laugh-In," a show credited with launching the careers of numerous comedic talents and shaping the future of late-night television. The film promises a rich narrative, weaving together historical footage and contemporary interviews with an array of entertainment luminaries.

Freestyle Digital Media, a division of Byron Allen's Allen Media Group, has secured the North American video-on-demand distribution rights for this significant production. The documentary is scheduled to become accessible on various digital platforms from December 8th, allowing a broad audience to delve into the legacy of a man who, at 96 years old, continues to inspire. Schlatter's journey, spanning over seventy years, is meticulously documented, showcasing his innovative spirit and contributions that forever altered the comedic arts.

The film delves into Schlatter's foundational role in creating "Rowan & Martin’s Laugh-In," which first aired on NBC in 1968. This revolutionary comedy-variety program not only achieved massive popularity but also served as a launchpad for talents such as Goldie Hawn and Lily Tomlin. Its format and style were pivotal in influencing subsequent television productions, including the iconic "Saturday Night Live," thereby solidifying Schlatter's status as a pioneer in the field.

"Sock It To Me" is enriched with archival content and candid conversations featuring a constellation of stars. Notable figures like Goldie Hawn, Tom Hanks, Lily Tomlin, Martin Short, Billy Crystal, Jay Leno, Jimmy Kimmel, Lionel Richie, Lisa Ann Walter, and Berry Gordy share their insights and experiences, highlighting Schlatter's unique genius and the indelible mark he left on their careers and the entertainment industry as a whole. Byron Allen also contributes, emphasizing the collaborative spirit that defined Schlatter's career.

In a statement regarding the documentary, Schlatter humorously remarked on the shift from autobiography to a film produced by others, expressing his enthusiasm for audiences to witness the power of laughter through his story. He eagerly anticipates the film's debut, reinforcing its message about the joy and impact of comedy. The documentary, penned and helmed by Chris Coronado, was brought to life through the collaborative efforts of Coronado, Greg Myers, and Dayna Winston, with Coronado having a longstanding creative relationship with George Schlatter Productions since 2016.

The acquisition of "Sock It To Me" by Freestyle Digital Media was the result of direct negotiations with the filmmakers and George Schlatter Productions, underscoring the significance of this project within the industry. This collaboration ensures that the story of a comedic visionary will reach a wide audience, celebrating his enduring legacy.

The upcoming release of "Sock It To Me: The Legend of George Schlatter" promises a compelling narrative on the life and career of a true entertainment icon. Through a blend of historical footage and contemporary interviews with legendary figures, the documentary provides an insightful examination of Schlatter's impact on television comedy, reaffirming his pivotal role in shaping popular culture.